1. TheExecutives Need to Accurately Grasp the Market Trend Inthe era of rapid development of science and technology, the replacement speedof products as well as service was expanding rapidly. All customer needs, eventhe core needs organizations were most acquainted with, would definitelychange. Therefore, enterprises should keep close to customers, and tried theirbest to study them, take the change trend of their demands and satisfy them. Keepin mind not to utilize the old marketing data, even though they have beenproven viable in the most recent years, they might not be able to resonate withthe current customers. Just like the mobile phone industry, consumer demand formobile phones has shifted from functionality and durability to intelligence andentertaining, thus strengthening the phone’s hardware facilities like Nokia waswrong, on the contrary, it should seek to develop and improve the software, thefocus should also be shifted from the call quality to the number of theapplications and simplicity of operation.
Consumers demand and desire is thesubjective feeling to consumption, and could be effected by a lot of factors,such as the characteristics of the products itself, service quality, brandinfluence, the affordability, the market trends, etc., so it would be extremelydifficult to determine which one was more important. This required all companiesto always stand in a leading position of the times, follow the market trends,have an insight into the changes happened in the entire consumer market. On theone hand, enterprises can acquire the general situation of the past consumerdemand through access to second-hand information about the development of theindustry; on the other hand, enterprises could get better understanding ofmarket changes through market research to obtain the latest first-hand data oftrends in consumer demand changes.