Organizational goals are
strategic objectives that a company’s management establishes to outline
expected outcomes and guide employees’ efforts (TechTarget, 2018). Simply which
are broad statements of where the organization wants to be in the future.

Ex. To be the market leader in Advertising industry.

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Organizational objectives
represent outcomes or targets that the business wants to gain in order to
achieve its aims and the objectives of a business are derived from its goals.

Ex. Increase earnings growth from 5% to 10% per year.


Organizational policies are
methods of action selected, usually by an organization from among alternatives
to guide and determine present and future decisions and positions on public matters
(slideshare, 2018)

Ex. Personnel policies – (hiring, vacation leave, salary levels,
office size, etc.)

      Operational policies –
(shift scheduling, client complaints, inventory control, etc.)


When discussing about the goals, objectives and policies
of J.O.C Suzy started this company to fulfill her ambition of having her own
business and achieve her dream of creating gourmet chocolates. In early days
J.O.C had a main goal of surviving
and Suzy always wanted to make a unique product that enhanced with heather
honey, whisky and locally grown fruit for her customers. Therefore J.O.C gained
some reputation also by delivering
orders to customers on time and she achieved product goals in J.O.C. As secondary
goals Suzy intended to keep close relationships with local hotels and


J.O.C also worked closely with some restaurants to create
specialist chocolates for their specific requirements and that has led J.O.C to
achieve the dual objectives of securing
sales and developing new products.


As a policy Suzy decided to limit the number of suppliers
to keep a very close relationship
instead of run the business with price as the key factor. Also, they had
policies of hygiene regulations, keeping
the waste as low as possible, etc.