As part of theworld’s leading advertising agency, we at Omnicom Group should all keep an eye onthe most recent and hottest trends shaping the advertising industry in order todevelop more compelling and memorable advertising campaigns for our clients. TodayI’m writing to describe and analyze one of the biggest trends nowadays that arechanging the future of advertising industry – the rise of Corporate SocialResponsibility (CSR) as a critical factor in advertising campaigns. I will firstlyelaborate on its emergency and influence, and then I will focus on how it mightaffect our own businesses and why we should attach more importance to it.
Corporate SocialResponsibility (CSR) refers to a company’s strong eagerness and positiveactions to incorporate social responsibilities and the well-being of the entirecommunity into its business (1). Specifically, concerns and efforts acorporation puts on topics including environmental issues, philanthropy, socialsustainability, community development, and education can all be counted astheir CSR strategies.