Effectiveness was an effective way to create awareness on

Effectiveness of workshops can be measured in many ways. A study on
the impact of educational workshops used a questionnaire which was sent to the
participants four months after they had attended a workshop (see Rust, 1998).
Due to the time lapse between the workshop and filling out the questionnaire,
the participants were able to assess possible impacts. Longitudinal studies in
the impact of workshops can bring out more information on the sustainability of
possible change that occurred due to the workshop. In regard to NGO work, this
kind of research could fall under impact assessment.

Impact assessment is a common way for development agencies to
measure the effectiveness of their projects. It can be defined in different
ways; for example, Oxfam and Novib define it as “significant or lasting changes
in people’s lives brought about by a given action or series of action” (Roche,
1999 p.21). They evaluate “how, and to what extent, change has occurred” (ibid).
This definition implies change that can be detected after a long-time period.
However, it can also be used to assess change in a short time period.
Furthermore, this definition requires the assessors to make judgments on what
is considered ‘significant’ change (Roche, 1999)

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In other to analyse the whether the campaign was an effective way to
create awareness on human trafficking, two types of qualitative data will be
collected, and these will be divided into two groups; A and B. Firstly, six
focus groups will be organized immediately after the workshop which will be
group A. Secondly, two focus groups will be conducted with members of the
community who have also attended the workshop after two months of the campaign.
The questions will be similar to all participants and groups asking
participants to explain in their own words what human trafficking is and give
details on what human trafficking is. Additionally, the participants will be
asked if they have attended other events regarding human trafficking. This will
be done in order to ascertain whether the participants have gained information
from other sources, either directly from a victim of human trafficking or from
another organization, which may impact the learning experience. The final
question for both the focus groups and the interviewees will be whether they
have any suggestions on to how to improve the campaign process.

In addition, data will be collected on the equipment used during the
campaign in order to analyse whether that makes a difference in acquiring and
retaining information on human trafficking. 

The
reason for organizing after the workshop is that as the participants of the
workshop are already present and available, it is sensible to organize a focus
group because it will save time organizing individual interviews with each
participant. Also, as the discussion on the focus group is on the topic that
they all share, a focus group is useful tool to ascertain information (Stewart
et al, 2007). In a focus group, the participants are also able to respond to
each other’s remarks and there is an aspect of group dynamics (ibid); this may
go a long way to encourage some of the participants to participate more than
they will do in an individual interview.

The
unit of analysis in a focus group discussion is the group and not the
individual (Tonkiss, 2004). However, individual responses in a focus group
discussion can be analyzed as well, although they were given in a group
setting. The most common way to analyze focus group discussion data is identifying
themes (Hogan et al, 2009). The first point of analysis is whether is to
examine whether the participants can explain what human trafficking is, and be
able to give details after attending a workshop. The analysis will further move
to a thematic level to identify the reoccurring themes in the responses. It is
also important to identify patterns in these reoccurring themes (ibid).

The
analysis will focus on three topics. Firstly, the focus is on whether
participants understand what human trafficking is after attending the trafficking
awareness campaign. Secondly, the analysis will examine if participants who
will belong to focus group B have been able to retain their knowledge. Thirdly,
ways to improve upon the campaign strategies for sustainability and continuity
will also be analyzed.

Because
some of our participants, especially the community target group speak mostly a
Ghanaian local language, it is important to access the impact the use of
translator may have on the audience given that translations may sometimes be
incorrect or incomplete which may lead to miscommunication.