Electronic music is separated from a variety of genres because of the sound created, the digital model with various audio reproduction tools, this system is often used with a computer with various applications, but can also be created using drum devices and a midi sampler and other production devices.
Digital music played in the sixties, popular bands along with The Seaside Boys and The Beatles used digital equipment to decorate their tune-up sounds. Duran Duran used their synthesizers in the 1980s, they began to create a synthesizer pop scene and affected a lot of electro-pop artists today. Daft Punk gained a reputation in the 1990s, songs from the second album “One More Time” became mainstream hits and introduced electronic music all around the world. Daft Punk didn’t fail with their live shows too. In spite of the fact that they don’t play their music live, the visual factors in their show highlight their sounds. Today the robotic costumes are taken as synonymous with digital music and have been imaged in movies, for example, in “Tron”.
The artists i have picked to compare are SBTRKT and Justice
Justice, the French duet, Gaspard Auge and Xavier de Rosnay, produces a non-destructive house music with heavy rock and metal influences. Their creation started in 2003, they received 13 nominations and won five awards with a beautiful video “D.A.N.C.E.”, this music is included in the album “Cross”, an album that encourages them to be recognized. They remixed many of the most popular artists, such as Britney Spears and Daft Punk, and their remix MGMT received the Grammy Award. Their singles were related to the famous Wii dance games, and their latest release “Audio, Video, and Disco” was launched in September and received a 4-Star evaluation from The Guardian. Of course, Justice has a strong influence of rock and metal on their image and musical styles; their production, which consists of cutting basslines and distorted synth sounds, has created great advertising, which is considered to be very powerful and extremely loud.
SBTRKT is also used as a pseudonym of Aaron Jerome, who is a relatively new artist and his music could be called “post-dubstep”, in other words, there is more soulful sound of electronic music, full of subtle drumlines, separate instrumentation and darker vibes. His music is in constant rotation over Radio One, and his tracks range from minimalistic dubstep to electro house with heavy disco influences.
SBTRKT is a pseudonym used to support the concept of anonymity. As he explained in an interview, he’d rather not talk about himself as a person, he lets his music speak for itself, he portrayed this through his name SBTRKT which is pronounced “subtract”.’ The name allows him to express his music as separate from any single person or image and it sounds special. This is unlike the Justice duo as they seem to show off the rock star lifestyle outside of their music, and this is obvious in their documentary “A Cross The Universe”‘ clips in which the Justice member took part with all the images of women showing bare breasts, pouring alcohol over edges, and taking various drugs. SBTRKT is represented as a more down to earth individual, who lives for the music, rather than the lifestyle that successful music exposes. Justice is represented as a duo who seem to propagate fast life, die young philosophy, this is evident in their music videos. In the music video for “Stress”, Justice even caused uproar. The video is centered on young Parisian teenagers who go about the city and violently harass civilians in public, vandalize property, the video also shows many people of black skin beating up white people, which led to people thinking of the video as racist. Gaspard Auge of Justice only said in an interview that they were expecting some fuss obviously, but definitely not on those topics. The video is disturbing and stunning to watch at the same time. Apparently, Justice purposefully chose such a controversial director to create a music video to accompany “Stress”, the video raises popularity of albums, which is key for an artist to be remembered in the music industry. Of course, Justice releasing ”Stress” was a fantastic going to introduce Justice to a mainstream audience, but I think they shouldn’t continue a controversial approach to music, as it is possible that they will produce music and develop the same image of being provocative and scandalous to fit the agenda for popularity, instead of giving priority to their personal wishes, being themselves and creating the music they really want to.
SBTRKT suits the music industry perfectly, he has given an original image to himself, and now wears a mask, and allows the mask to be the face of his music, electronic music in a unique way, as he mixed popular genres RnB, soul and dubstep to create his own unique combination. The self-titled debut album of SBTRKT received a 8.1 rating off Pitchfork, it placed the album at number 42 on its list of the “Top 50 albums of 2011″. His live shows have been described as being perfect, they consist of SBTRKT using digital and acoustic drums, along with Sampha, a frequent associate plays alongside him with keyboards and adds vocal pieces to his tracks.”The Pharaohs” composition includes the popular soul performer Rose Gabour, a video directed by Tim Brown, who also directed Tinie Tempah’s “Pass Out”.
I believe the video could have pushed more limits, but being the way it is now – simple but memorable, the video allows it to be more accessible to the audience, Rose Gabour seems to be the front of the video, this pushes SBTRKTs ideology to let the music to the talking rather than him, as he would have produced the instrumental and wrote the lyrics, bu appears to be in the background of the music video, occasionally dj’ing in his trademark mask whilst Rose Gabour dances, this represents SBTRKT to be subtle, but powerful.
To conclude, I believe both artists excel in the type of electronic music produce, Justice, write addictive melodies in their production and avoid the frat-boy market many electronic producers similar to Justice seem to follow, where there is a huge element of macho-ism being reflected, for example artists such as Skrillex who also include metal influences has seemed to have wandered away from the ethos of electronic music, where he and other electronic producers alike have developed a new ethos where it’s constantly a struggle to create to most filthiest bass sound, but in effect, the sound they produce occurs so often in modern electronic music that It almost appears to be bland and repetitive, Justice has maintained a unique element in their music, and produced a diverse musical style, the duo constantly keep up with the ever-changing electronic genre, but also add their own flair to it, as with SBTRKT who has developed a hugely unique musical style which I predict will take the UK music scene by storm very shortly.