Host an Instagram ContestHosting a contest is one of the best way to increase engagement on instagram. Organize a 3-5 day giveaway where Instagram users are rewarded with prizes. Type of contest we can run-Host a Tag or Like-to-Win ContestSimply post a contest image (usually a graphic explaining the contest) and tell people to like it to win. Then pick a random winner from among the likes, comment with the winner’s handle, and boom, you’ve created a contest. The winners can get a free sample of your product. – Very useful for brandingLaunch a Baby or Mommy with Baby Selfie ContestIn a selfie contest, you invite people to post photos of themselves using any of your product, or showing off your logo all over the city etc. This will boost the engagement rate of your profile spreading awareness of your products amongst the target audience. We can also run a teritorial contest like coolest mommy in Richmond Hill/Ontario ( a City in Canada) to target any location. Run a Hashtag ContestLike so much of social media, Instagram is built on hashtags. In a hashtag contest, ask people to post photos and require they use your brand hashtag, for example #chewelrynbabe. Then you just search for the hashtag and choose the winner. Be More Active on Instagram StoriesInstagram Stories can be a ton of fun, but they’re also extremely useful for boosting your engagement. In fact, some users have said that they get more engagement on their posts when also post to Instagram Stories. It has been noticed that if a post isn’t performing that well, and you post to Instagram Stories, it can result in increased Instagram engagement.Deliver Special OffersOne way to deliver offers via stories is to refer viewers to the link in your bio. Post a “coupon” as an Instagram story and announce that the offer expires at the end of the 24-hour story period. The coupon can direct users to the link in your Instagram bio. The information of these users who click and be collected through a bitly link and can be retargeted later. Show Off Your Creative ProcessSharing your work with your audience can be compelling and lets you show the power of your brand and what services you’re capable of providing. Also, sharing testimonials from the existing customers is a big hit!Share a Raw, Informal Glimpse Into Your BusinessPost some backstage action, pictures of the employees to give your brand a human touch. Instagram stories may be temporary, but their effect on your overall brand isn’t. Polished stories that show a real, but still tactfully created look at your business are key to humanizing your brand to existing customers and potential sales leads.Consider showing brief behind-the-scenes looks at your business.Using the new pool featureThe poll feature of instagram stories can be very useful for engagement. Asking a Yes or No questions or question related he products or a simple knowledge test about the babies can give us a better understand of our current followers.Go live on instagram Take advantage of the day and time when your users are most active. Go live during that time- Do a live talk about baby health care, advantages of buying your product or what babies go through teething etc. Pick a topic which would be beneficial for you business as well as in interest of your audience. Doing even a 15 min live video section can help you connect with your followers.Partner with an Influencer Marketing and co-host a contest If you’re looking for a super effective Instagram contest idea, try partnering with an influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. We can approach Mother bloggers based in Canada first and the go on to Target U.S.Engaging content with a call to action Posting engaging and interesting content can take you a long way. With Instagram you’ve got a few choices that can get creative and play with – either putting the call to action in the caption of the image or creating images with the text built right in.Try posting a picture of your products or brand value and telling your fans to double tap their favorite – any double-tap will result in a like.You can also tell your followers to tag a person you think would like something, tag your favorite friend, etc. Your close followers will be quick to jump on board. Like in this post, adding- Tag a mommy who needs this’ might have created some leadsUse all 30 hashtagsHashtags are one of the best ways to help you stand out on Instagram. You can also use them to find relevant people who aren’t following you yet. Hashtags help users find interesting content as they organize related images and videos that utilize specific hashtags – and you can make them whatever you want. As seen in your instagram profile, you haven’t used hashtags at all. In the above image, the intent of the is to drive sales. Hashtags are used appropriately. Content Mix Just posting about the company’s product can become a bit boring for the followers. So mixing the posts with – Testimonials, Question & Answer for moms- asking about their experience and tips, Motivation Tips for Moms, Things to do when your kid is growing teeth etc. could be a good way to engage. Posting short videos of your products can also drive high lever on engagementInstagram Paid AdvertisingThe most efficient way to spend on instagram is through Influencer Marketing and Instagram Ads. According to a recent study comprised of marketers from a variety of industries, 94% said influencer marketing was an effective campaign strategy.Partnering up with another influencer with a similar target market and an audience that would be interested in your products is a great way to boost sales of your product. We’ll have to make sure that the influencer we choose must be located in Canada or the U.S.Instagram Ads can be used to promote a new product/Sales/Offers etc. In terms of ROI and cost, Instagram Ads returns the best results. It’s effective and less time-consuming than other online marketing channels.Facebook – 450 followersLess engagement No reviews No shared articles/blogs/videosOur story Missing As the following is pretty low, we’ll have to start with the basic things to create awareness and build a following.Create a Store on Facebook- The first step should be to create a store on facebook listing all our products or all the categories of the product that we sell. It’s free of cost. The facebook store can be linked to our website for the product any customers wishes to buy.Here’s a screenshot of one of our competitors store .Complete ProfileThere are a few things missing or needs to be changed. Like reviews, our story. Cover image must be changed and replaced with a picture with a call to action. Content Mix The content mix of Facebook should not only include images and videos but also informative blog in product’s niche that the readers would want to share.Higher Ratio Of VideoVideo content needs to be products. If you put a higher ratio of video in your content mix , it will increase the visibility and engagement of your page substantially. Mix in other content types and you have a recipe for success. Give a Shout-out to Your Customers or involve them with questions- for engagementPeople love to see their content and their friends’ content shared by brands.Use your fans’ content instead of your own to give your post a viral push through specific communities that are close to the content creator. You can also keep a weekly question answer session, Fill in the blank session or like vs share sessions with your customers and give free products to the one who wins. Facebook Sponsored Ads And Boosted PostFacebook in particular stands out — in some cases, 7x cheaper than the next most affordable social media ads channel. Also, Facebook users make up 71 percent of adults who use the Internet, resulting in a vast advertising opportunity for businesses. While Facebook Pages are an excellent way to market your business, algorithm changes in Facebook’s platform can have big impact on how many people actually see your posts. Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.In the beginning, Facebook Ads can be run to get engagement, likes, visitors to our website and page. Once we have an appropriate amount of likes/followers, we and go ahead with sales+conversion targeting ads. Other than these two platforms, we need to create presence on Twitter, Pinterest and YoutubeTwitterHaving a presence on Twitter will be goo for off page SEO. Twitter is a platform where it’s very easy to tap potential customers and leads through tools like tweetdeck and allows us to have real time conversation with people. Plus, Twitter users are more likely than Facebook users to shop online. What we’ll do hereSearch and Join the #ConversationTwitter is full of people having conversations about almost every topic imaginable. One way that these conversations are organized is through hashtags (#). By adding a hashtag, your Tweet will show up when someone searches that specific hashtag. Eg. #mommyissues #babyteething etc. Like shown in the above image, we can offer our product to these people by simply sending them a message to tweeting them back.Twitter Chats Taking part in twitter chats through company account in our product niche is a very good way to get discovered and build followings on twitter. Some even host scheduled chats known as Twitter Parties, that let you participate in a live [email protected] Mom: Amy Lupold Bair is a “Mom, Social Media Marketer, Global Influence founder, Twitter Parties creator.” Join hundreds of thousands of other Twitter users in following her for advice on parenting as well as regularly scheduled chats on a variety of parenting [email protected] Moms: Going on the road? Get advice on traveling with kids, and meet other moms by joining the weekly Twitter party every Monday at 9-10 PM ET.Other chatting avenues for moms through Twitter can be found by searching through Twitter’s massive collection of hashtags and user accounts. We can select a few chats in which we will be most suited for our niche. If we gain much popularity, we can also start our own twitter chat. Weekly Polls and question answer rounds Questions are another great way to engage your Twitter audience. With native features like Twitter Polls, we can reach out to your audience and get valuable data on how followers feel about our brand or their requirements. Posting regular content Posting regularly and more on weekends. Weekends are not the time to take a break from Twitter. If you want engagement, schedule tweets for Saturday and Sunday. According to the data, engagement is 17% higher on the weekends than it is on weekdays. Twitter is a platform where all kind of content works- Images, Blogs, Video, Gifs etc. We’ll come up with a twitter content strategy and see what works best for us.Influencer MarketingThe major platforms where influencer marketing will yield best results for our product niche is Youtube, Blogging and Instagram. Youtube 26 percent of the female respondents named YouTube as a social media channel that influenced their purchase decisions.Collaborating with YouTube Mommy StarsCollaborating with YouTube stars is the best way to accelerate your efforts and maximize your influence across various channels. The major benefit here is that you can take a completely hands-off approach without compromising results.Our aim will be to integrate your products with influencers whose voice aligns with our brand and mission. This will allow you to capture the attention of your collaborator’s viewers and subscribers and will be helpful in building our brands youtube presence too. The video created by the influencer and be shared on our website as well as across all social media channels. InstagramMicro influencers Marketing – Location CanadaWe need to Find Canada based influencer exert in our niche. These typically build their audiences by consistently demonstrating authenticity and relatability, which are two qualities you should be looking for in an influencer partner. With high following, what’s more important is how engaged the influencer’s audience is — in order to ensure the highest possible ROI, you need to partner with an influencer whose followers not only listen to their recommendations, but who also act on them.Partner with an Influencer Marketing and co-host a contest If you’re looking for a super effective Instagram contest idea, try partnering with an influencer. It’s a great way to promote your Instagram contest to both of your audiences, and also share each other’s followers. We can approach Mother bloggers based in Canada first and the go on to Target U.S.Emphasis Towards Content MarketingPosting of content on a few Canadian influencers blog of your niche which is irrelevant to their audience and your product is a great way of Content marketing + Influencer marketing. Coming 2018, the emphasis on quality content will be largely noticeable. Content posted by influencers not only have to be engaging and interactive, it also have to be new, natural, suited to the influencer and brand, shareable and encompasses a call-to-action to be able to reach out to a wide network of your target and produce positive results. Consequentially, brands which invest greatly in creating quality content will have an edge over the rest.Content MarketingA strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and ultimately, to drive profitable customer action.So first and foremost, content marketing is a strategic marketing approach – not just haphazardly posting items to your social media feeds. You need a clear sense of what you need to accomplish and how your content is supposed to move you closer to your objectives and digital marketing strategy.Second, your content must benefit a clearly defined audience. Go beyond demographics here. What are the wants, needs, interests, questions, concerns, and pain points of your prospects? How does your product or service fit into their lives? What expertise do you have that is of use to them? What kind of content could you distribute that would inform, entertain, and engage them in a meaningful way?Platforms to focus- Personal, External & Influencer platforms for Blogging, Pinterest for Infographics, Youtube for Video Content.Blogging Creating Chewelry & Baby Personal BlogCreating a personal company blog and posting a few blogs around our product niche will be pretty useful. Content will be created understanding our audience, such as who our ideal prospects are, how they make buying decisions, what their pain points are, and they’re preferred methods of communication. Blogging on External PlatformsThere are many blogging platform with high number of daily readers. Publishing blog on such platform, where our target audience reads and engages can drive high and valuable traffic to our website. Eg, Medium, Flipboard, Baby related blogs, Mother related blogs etc. Once you’ve been regularly publishing content on your own site for a while, it might be time to start thinking about distributing your content on other sites. This could entail a few things:Publishing website content on social media sites, such as LinkedInRepurposing content into new formats and publishing them on your blog or social media sitesInfographicsInfographics can organize and visualize data in a more compelling way than words alone. These are great content formats to use if you’re trying to share a lot of data in a way that is clear and easy to understand. This content can be used on platform like Pinterest, Twitter etc.Videos ContentVideo content can be created around our products. Eg- Product launch video- short video explaining what new in the new product.Customer testimonials- How the product is being used, how the customer are enjoying the product, which flavours do babies like the most etc.Product information videos- General videos about baby teething, why to use the product, how it’ll help the baby, safety in using the product etc. Video content can be published on Youtube and the circulated on all the social media channels.SEO PlanKeyword StrategyUnderstanding your audience’s behavior- We are probably NOT going to use the keywords you detail below, but we’ll use them as a starting point to build a full fledged Keyword StrategyFor this, you’ll need to put yourself in the position of the public. If you were a random web surfer, which keywords would you use to find your services or products?For example, if I wanted to buy chew toys for your kids, possible keywords I would search on would be: Broad keywordsChew toysTeething toyschew toys for kidsMore specific keywordsLets use another example. Which keywords would be used to find my products- Chewelry & BabyChew toys for kidsChewelry for kidsTeething toysSafe teething toysTeething and Fidget ProductsTeething toys online Very specific keywordsAnd then, there are more specific keywords:teether to soothe sore gumsTeething NecklaceChewable baby products custom designed teething toysWe’ll make a list as many variations and search combinations as possible of keywords that targets your. What might your target market use to try to find you, your products, or your services. This will include all sorts of keywords like short tail keywords, long tail keywords, location specific keywords etc. Then we’ll shortlist a the keywords for which we can rank on search engines depending upon the search volume and competition. One our page starts ranking for a specific keyword.. It’ll drive a traffic to our site organically. On-page seo Essential Tag FundamentalsTitle Tags- We’ll have to write title tags for each page with a relevant keyword in it. The title will be short, ideal length is 50 – 60 characters, clear and descriptive but don’t duplicate content from the page content.Meta description- This is what search engines use to gauge what topic the page is about and the exact audience that they should send to that page. So, make it descriptive and short, with a keyword, if possible – no more than 160 characters. Alt Image tags- We need to add more quality images to make our content more attractive. Plus, adding appropriate alternative text to all the images so that search engines can better understand the content of your images. Optimising URL structure & Indexing the website & pagesThis is done to get your New Website or Blog or any piece of content Discovered by googleCreating Sitemaps and Submitting Sitemap to Google Webmaster ToolsInstall Google Analytics – We’ll do this for tracking purposes regardless, but it certainly might give Google the heads up that a new website is on the horizon.Submit URL’s to search engines- We’ll submit your website URL to Google by signing into your Google Account and going to the Submit URL option in Webmaster Tools. Same will be done for Yahoo and Bing. Submitting blogs to directories- There’s a huge list of sites you can submit your RSS feed and blog to. This will help you build even more incoming links.Site SpeedIn order to increase the page loading speed, we’ll a take a few steps like compress the images on the website, leverage browser caching etc. The loading speed of a page must be less than 5 seconds. Optimizing your pages to load faster helps your site rank higher in the search results.Internal and External LinksLinking the website internally & externally to other pages on your website needs to be done and is useful to visitors and it is also useful to search engines-Off-page seoProfile creation Need to sign up to the most popular social networking sites on which we are not, such as, LinkedIn, Twitter, Google+, etc., and create a profile of our own. Online reviewsWe’d need to connect to our customer on social media and spread as many positive reviews we get. You can say all you want about the value of your own business, but nothing is more credible than the approval of an actual customer. It’s a sure shot way to generate sales!Improve Rankings- Google pulls data from external online review sites for its search result quality. Therefore, the more positive reviews you have on these sites, the better your rankings will be in organic search results.Answer QuestionsParticipation in answering questions on sites like Yahoo Answers, Quora. By answering and asking relevant questions on your site niche, you help to build up your reputation as someone that is an expert in your chosen field. You can place a link to your website in the source section if necessary so that people can easily find your site.High authority backlinks from relevant sourcesWeb 2.0Paid AdvertisingThe platforms that we’ll be initially targeting through paid advertisements are Influencer Marketing, Content Creation, Guest Blogging as mentioned in the above sections. Public Relations TechniquesUse public relations techniques, such as using press releases to contact bloggers, editors, reporters and producers in order to generate free media coverage for your videos in mainstream media, as well as in blogs that cater to your target audience.Summary A summary of which platform will be used for what purpose-Social Media Marketing- Instagram, Facebook, TwitterInfluencer Marketing- Youtube, Instagram, Blogging on Influencers platformsContent Marketing- Personal Blog, Youtube ( Video Content), Pinterest ( Infographics, Images)Paid Advertisement- Facebook, Instagram, Influencers, Public Relations Techniques. SEO- Keyword research, On page SEO, Off Page SEO, Guest Blogging, Link Building
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