HOW TO BUILD A STRONG
ONLINE PRESENCE FOR YOUR BRAND
live in a mobile age and so should your brand. People get the information they need
to conduct their daily lives from the Internet – and mostly from mobile devices.
A recent study shows that 64% of consumers prefer to buy from brands that they
can contact online.
online presence is the representation of your brand on the Internet and for
your brand to be visible and well represented; it is crucial to build a thriving
online presence that works for the mobile users. Here are a few ways to building
an online presence for your brand.
Build A Website That Is
Mobile Device And User Friendly
A website is a must. It
provides quick access to key information that your potential customers need in
order to use your services. A professional website also increases your
credibility and encourages the trust of potential customers. Where applicable,
ensure the website has a blog section and write interesting and entertaining
blog posts that positions your brand as a thought leader in her industry. Research
has shown that over 90% of consumers prefer to get information from a brand’s
website rather than a social media page.
Create Interesting Content
And Video for Social Media
As well as your website, your
social media platforms can also be used to build an online social media
presence. Social media is still a very powerful tool; it allows you engage with
potential customers and share content easily. People love live visuals. Video
and live streaming are dominating the social media ecosystem. According to
Wordstream.com, video drives a 157% increase in organic traffic from search
engine result pages, and video on a landing page can increase conversion by 80%
or more. There’s really no limit when it comes to the kind of content you
share, make sure to share content on popular sites such as Instagram, Twitter,
YouTube and Facebook and provide links to them on your website to encourage
website visitors to follow you and like your business page. Use hashtags to
maximize exposure to further build your online presence.
A Branded Email
Email Marketing remains
one of the most effective ways to reach your customers. A monthly email
newsletter builds brand awareness. Research has shown that Email Marketing
outperforms social media as a marketing tool. A branded email address should be
used, as survey shows that consumers would trust a company-branded email
address more than a free email address.
In today’s world, everyone is going mobile.
Build your online presence with a mobile-oriented well-designed website, with
easy navigations, interesting videos and content on all social media platforms
and an email campaign that links to your website.