I approve my idea I have started utilizing my

I have always been allured by practical learning, to
approve my idea I have started utilizing my summer vacations like a short term
semesters where I get chance to explore theoretical concepts. One such
exploration made me an intern at Construction of Hyderabad Metro Rail by L&T. It gave me a chance to perceive
various departments like planning, construction strategy and site engineering
from various perspectives but what regaled and excited me was the cogitation
how such a big construction project was designed considering its use for 100
years and implemented so perfectly to reach the need of larger people. Then I
realised any kind of Engineering is initiated by designing it.  At this point a strong desire to initiate the design
strategies started getting rooted in my mind..

To make my desire tangible I utilized my B tech
degree from VNR VJIET, one of best colleges for Civil Engineering in state as
platform to fulfil my quest of knowledge. By maintain balance in academics with
8.2 points on 10 scale I took my studies beyond just the four walls of my
classroom by keeping myself occupied with numerous industrial visits. In this process
of progression I have got to see CII-Sohrabji Godrej Green Business Centre, a
platinum rated Green building where I meant to learnt how construction in Urban
areas can be done while saving green pockets, along with that my take away was an
effective improvisation of any project leads to a better branding. Survey of
India, The national survey and mapping organisation provided me a base to know how
the mapping of an area is done using ground techniques and Geographic Information
System (GIS) but the most contended thought was how these simple lines are
restoring tranquillity. I was astonished and felt fortunate to have known about
INCOIS – Indian National Centre for Ocean Information Services which provides information
of forthcoming ocean disasters beforehand, also helps fishermen accomplish
their livelihood. A wise use of technology always gives its fruits. Keerthi
Industries played a major role in introducing me to the industrial organization,
functioning and manufacture of cement. Camping there for 3 days taught me how
an individual responsibility brings success to the industry. The steps taken to
find my feet gave me opportunity to initiating new exploration of proficiency.

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With my zeal to take up challenges, I participated
in a number of competitions and gave my best. A state
second best project on ‘Laser based discharge measurement of canal’ gave me the
opportunity to prove my designing skills of prototype. Such opportunities and
my academic position made me team lead for a team of 5 in my major project.
This societal project on reducing the congestion on roads using simulation
technique was recognised as best project in Civil Engineering department at
institute level.  I am confident that my
Engineering knowledge, leadership skills, ability to produce proficient designs
will be an asset for any projects I undertake.

Apart from academics in college I am proud to be in
association with National Service Scheme (NSS) unit of our college. The
experience I got by documenting and organizing various events like Blood
Donation, Career vision programs for destitute students was indeterminate. Conducting
camps addressing various issues in villages for 3 days made me realize the
power of design along with an insight into social change. Those years of
association with NSS shifted my perspective that any service organisation not
only gives opportunity for sharing people’s ups and downs but also makes us
understand and learn from situations.

After officially finishing my graduation I stepped
out into real world for full time exploration of design by introducing myself
to the new software like 3DS Max, V Ray, Illustrator, After Effects through a
diploma course. This knowledge made me a colour consultant and designer at
‘Aapka Painter’, a start up in India for more than 20 projects in the span of 2
months. My performance and smart work made a freelancer for an interior design
project. As my artistic spirit wandering for its frame I took up the challenge
of being a design strategist for my father’s new business on Spirulina, Protein
farm.

From my experience I
realised the business world has become rapidly integrated across once limited
frontiers and with high goals of business in design one must have an
international perspective and be aware of the actualities of different
international realms. All these experiences are driving forces to continue my
education where I can get more insight into learning professional concepts.

I am unique, and uniquely fortunate, to have a
diverse background both academically and professionally which has exposed me to
different people, cultures, and languages. This eclecticism gave me courage to
plan a label of my own which I want to bring into world by 2025. Being a design
strategist I want to be familiar with the increasingly important markets of
this field and be thoroughly prepared for the demands and challenges presented.

My application for Arizona State University stems from my desire to study at one of
the best Universities in the world from my zest to be a world traveller. I am
fascinated by the vision of university focusing design exploration integrated
with the practicalities of a professional life, this
helps me in reciprocating the pleasure of art for
the people who are experiencing my designs. It
also ensues from my deep passion and appreciation of creativity, and my
yearning to be amongst those who create the trend that defines our cities. It
would be my privilege to work under the guidance of Mr.——- and get
motivated to be a successful visualizer.

I am passionate about art, business as
well as helping people. I want to pursue design as a profession because I see
it as a promising career path where these three can go hand in hand. I believe
the notion of Alvar Aalto who said, “Building art is a synthesis of life in
materialized form” and I want to realize my
dreams and give a shape to my imaginations with my understanding of the gaps in
the present society. I strongly believe that my foundation of Engineering as my
undergraduate study and professional experience in design provides me with a
strong foundation to pursue Visual Communication Design as my Masters in
Arizona State University

MIDDELA DHARANI SREE