I agree with this statement, and I believe the media has an obligation to reject specific ads. The book mentions that “such decisions should be made with an obligation to fairness and justice and commitment to freedom of expression.” However, I am quite torn when thinking of the situation. I believe the media controls way too much of what we see and what we don’t see. What one ad agency, network or group of individuals finds offensive, others may not. Why are they able to censor the ads I see and don’t see? Sure, I can seek them out on YouTube, but this strikes me as a bit overbearing. If a specific network doesn’t agree with airing an advertisement that does not tie with their political, ethical or personal beliefs as a whole, I believe they should be able to have the right to decide against airing it, as this would be a PR nightmare for both the ad agency that created the ad and the network itself. Advertisements shape our society, so, as with any powerful entity, they should be carefully reviewed, especially if they are offensive to the majority. For example (Links to an external site.)Links to an external site., last year, all major news networks blocked Donald Trump’s “fake news” ads during his first 100 days in office. Lara Trump, Donald’s daughter-in-law, argued that this was a violation of free speech. “Apparently, the mainstream media are champions of the First Amendment only when it serves their own political views,” said Lara on DonaldJTrump.com. “Faced with an ad that doesn’t fit their biased narrative, CNN (Links to an external site.)Links to an external site., ABC (Links to an external site.)Links to an external site., CBS (Links to an external site.)Links to an external site., and NBC (Links to an external site.)Links to an external site. have now all chosen to block our ad.” This seems acceptable to me, since the major networks felt attacked and targeted by Trump’s declarations that the major news stations were “fake news.” According to CNN, “the mainstream media is not fake news, and therefore the ad is false and per policy will be accepted only if that graphic is deleted.” I believe this was the right choice, since letting this ad air would make the mainstream media look stupid and contradict what they stand for, politics or no politics. As a consumer, I would not want to see those commercials.
All Research Proposal
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