Strategic planning is in our circumstances saw upon as a segment some portion of the strategic management and as one of the chief administration apparatuses of an association management, components of the association arranging framework. This paper will talk about the primary components of vital arranging and demonstrate to the way proper methodologies to get from an idea for the fate of an association to a nitty gritty key arrangement. Strategic isn’t conceivable without vital arranging which one of the segment parts of key administration is. Vital arranging is the foundation of practical associations among long haul destinations, assets and natural states of an association by utilizing certain techniques and exercises.
Oyo rooms is a chain of inns, directly in a couple of urban communities and town (yet quickly extending) in India. Alongside a spotless room, they offer, or claim to offer, quality and institutionalized administrations like in-room Wifi, breakfast, AC, reinforcement control, and so forth at spending costs. The regular are inspected each couple of days with the goal that the clients are guaranteed a quality ordeal. OYO’s spending stay go from 999 to 4,000 rupees. OYO furnishes property proprietors with help, for example, quality institutionalized supplies and administration preparing. A lodging can be added to their system inside 5-6 days in the wake of consenting to of arrangement. The brand has secured different round of financing and esteemed for more than 600 crores. The originators Ritish Aggarwal a school dropout matured 17 when he began OYO is a motivation for some adolescents today. OYO rooms can be reserved web based utilizing Mobile application. Likewise they have their essence in all the movement/booking sites.
OYO’s model is straightforward: it embraces lodgings to get them in its overlap; inspires them to take after specific gauges of administrations, highlights, staff, estimating, security and so forth and afterward offers their rooms under its own particular image, for a specific cut. This new fragment works on the advantage light plan of action, and is a certain a change component for the conventional capital-burdened hospitality. According to an exploration did by CB Insights for The New York Times, OYO Rooms has been considered as one of the forthcoming start-up unicorns.
OYO doesn’t possess any of these properties, and rather, puts resources into advertising and administration quality change for the lodgings under its overlay. It’s a win-win for OYO and the inns, a significant number of whom simply don’t have the system, learning or the financial plan for brilliant promoting, and they run exhaust. OYO causes them enhance their yields.
Oyo is an online aggregator of budget hotels. Oyo is coming up with new brand which is Oyo home and Oyo premium. Standardization and the only reason Oyo is so successful is because it runs in very low prized it provide everything which are customer need.
One of the main component for any company is SWOT analysis which is divided into four part the first being strength second being weakness third being opportunities fourth being threats.
The strength of Oyo could be stated as firstly they basically use the advertisement using the social media platform to have a high product recall. Another strength which could be stated would be that Oyo rooms are very user-friendly which means to access into the Oyo rooms it user-friendly and it is not rocket science to access Oyo rooms whereas you can just use the application to book a room for yourself at any part of the country. The biggest advantage of Oyo rooms is that they are economically found which is basically means they are budget friendly hotels so people who do not want to spend on their accommodation this is the best option that they could get in any city of a country. They have new innovation coming up the resent one is they are changing their sub brand which is there are known coming up with Oyo premium and Oyo home. They are constantly innovating themselves bringing up new things.
The biggest weakness for them is that purpose budget friendly hotels which at that point is their strength and their weakness because if they want to attract luxury customers who basically want a luxury space and they want a very high end experience. Oyo rooms won’t be able to cater them because they focus only on budget friendly property. Oyo rooms is focusing on very fast expansion but that is the reason for their weakness as well because they have to compromise on their quality as Oyo room are charging very less and for that amount they are providing very low quality to the customer.
A Country like India where the population is growing at a very large scale. There are number of customers who focus on accommodation which is economically well for them so that is the biggest opportunity for Oyo rooms because they focus on only budget friendly hotels and as the population is increase their customer is also increasing. In India the budget travelers are also increasing which is the result for them that the travelers in any part of the country would focus on Oyo rooms rather than buying room from Marriott or Taj. In a country like India there is a 4.1 percent of increase in technology every year. There are lot of people who are focusing on technology today and the customer base for technology increase day by day and Oyo rooms is only a technology base company so they are able to attract a lot of customer and every day the customer base is expanding.
The biggest threats for them is company like ZO Rooms and STAYZILLA who have a path of their business model and run almost the same and some time in future can also be a very big competition for them. Repeat customer are very less in Oyo rooms because Oyo rooms as they provide service at very low rate customers after visiting once and after getting bad service they do not think of going back to Oyo rooms. So this is the biggest threats for them at time people do not act as a repeat customer for the company.