Marketing can be bothevolutionary and revolutionary. Market keep growing with rise of demand, whichas we all know is unlimited. Demand single handedly cannot control the marketgrowth there are various other factors contributing. The tremendous growth of technologywhich improved communication, distribution, supply chain, production alltogether ends up creating the market we see today. Marketing has evolved sincethe past decades the concepts, techniques; tools used are no longer the same asbefore.
Marketing is no longer just a form to communicate about the product orto create interest. Marketing is now completely about customers, attaining newones and retaining the current ones. It is said that making a new customer isway more expensive than maintaining the current ones. So now every companyconcentrates on creating a long term relationship with the customer. Many a time’smarketing is mistaken as just advertising, but the fact is advertising is justa technique for marketing. For success of any company it is not only importantto know how to sell but mostly it should focus more on what to make , so forthis it is necessary to know the customers their needs and wants.
Marketing isall about understanding in depth that customer satisfaction is very very veryvery important and marketing gives various ways to channel the activities tocreate strong customer relation. So what might be the factors influencing thestrategies of a company in marketing? What might be the tools used by companiesto comprehend their target market? Are they useful? so studying a company’smarketing environment, its policies ,market plan can provide an insight aboutsuch concepts. In this context to study on these areas Toyota Motor Corporationhas been chosen. A well known legend in the motor industry, which has built itsplatform on customer satisfaction thus, a right choice to study on marketingdetails. Starting off with company overview to critically analyzed new marketingmix.