One consumer trust on mobile commerce was Taobao company

One of the example that
relate to consumer trust is, according to ABS-CBN News (2015), Etude House Philippines
as the Philippines distributor of Korean brand Etude House, sue the mobile
commerce shopping site Lazada due to selling or facilitating the sale of fake
and counterfeit Etude House of Korea Products. One of the customer of Etude
House complaints to Etuda store after received fake products from Lazada and
Etuda take the further action to clear the brand image and not sell its
products through Lazada Philippines again due to lack of trust on Lazada
company again.  Consumer will think many
times to purchase something from Lazada Philippines website because of the
sales of counterfeit and fake products but Lazada claim original products that
its sale. It will affect the consumer trust towards Lazada in purchasing using
mobile because they cannot see the products in front of the eyes for the
satisfaction and the quality of delivered products make the negative effect to
company and decrease level of consumer trust on Lazada  again.

Other example that
relate to consumer trust on mobile commerce was Taobao company that founded by
Alibaba. According to Deahl (2017), the China’s new
cyber-court has a court case on Taobao that recently
been under fire for allowing vendors to sell both illegal VPNs that
allow individuals to bypass China’s online censorship, customized photos and videos
featuring African children that have been called racist
and exploitative and means Alibaba could end up hosting and authorizing legal
proceedings against itself. In this case, trustworthiness of product vendor’s
quality and effect of culture towards racism will affect the brand image of
Taobao Company in the sustainability of gain consumer trust on its products and
services in mobile commerce. This two example of
issues relating to consumer trust towards mobile commerce. It is important to
get the consumer trust in the mobile commerce industry to sustain and compete
in this industry.

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With a lot of innovation in mobile
technology combine with the good consumer trust towards the company, it will
create a new opportunities in the mobile commerce industry for businesses. It
is very important to have and gain consumer trust in order to penetrate the
global market and reach its potential in mobile commerce industry. New
innovations technology on mobile commerce together with the strong security
will deliver the trust and satisfying needs to the consumer.