Sherwin by using a stick and animal teeth as



BP and
Industry Profile

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now




Business and Industry Profile

Industry Analysis

Industry background and overview


time, fashion crazes have grown to a level of vanity in order to service the majority
of the population.  Personal care services
such as hair, makeup, and nail care has endured this popular cycle. In fact, tattooing
is a personal care service classified under the North American Industry
Classification System (NAICS). Tattoos have become the new vogue in the past
decade especially among millennials in an unpredictively height of popularity, according
to analyst Turk of IBISWorld


is a practice that dates back to the 18th century among exploring
sailors of the Polynesian and Tahiti islands. The art is performed when a
person purposely inserts dye into another person’s dermis skin by an
instrumented needle, pricking the canvas area to make a design.

is also the traditional method of no machinery by using a stick and animal
teeth as a hand-tapping tool to ink or scar the skin to shape a design. This is
described by Hudson, in the process of getting and what to expect when getting
a tattoo. According to the Royal Museums Greenwich & UNESCO World Heritage Site in London, explorer Joseph Banks of
the HMS Endeavour wrote in his journal about their first experience seeing this
marking being performed on a young girl according to author Lineberry. From old
ritual customs to the modern technical age of machinery, tattooing has come
from a lengthy history of exhibiting a manner of fashion in a person’s status
either in ranking or class, but it has truly lived the longevity of taboos and
misconception of a declining fad in the past. 


seemed to be a testimony of “royalty concubine” in
ancient Egyptian mummies of 4000-3500B.C. Females were marked with tattoos to
undoubtfully signify their status among royalty. Tattoos were linked in 1991
with the earliest findings of the frozen mummy the “iceman” dates back 5,200
years ago, suggesting similarity to Maori traditional tattooing.


York City is considered the origin of modern tattooing during the midcentury.
Civil War soldiers were frequently tattooed for identification purposes by the
likes of Martin Hildebrandt who innovated and contributors to the movement of
modern day tattooing in Eastern coast of the U.S. Tattooing was especially for superstitious
maritime sailors who proudly displayed the canvas of their body to others, clarified
in an article by Waxman. Eventually, the spread of imprinted body parts played
a manifesto for the masses. By 19th century Victorian era, tattooing
became a fashion statement for socialites. According to Waxman, it was
described as a “fashionable flirt with the exotic.” Tattoos were purely like
simple butterflies and flowers.


art dating back to mummification has moved forward in tribal men’s ranking then
in the turn of the century for maritime sailors, soldiers, and high-class
European royalty. Tattooing has essentially been a contending participant in
today’s society, capturing a diverse culture in the millions with present-day
technology springing the art forward and to a new platform in television and
social media as well.

Ideal location for a tattoo shop would be in a business center that would
occupy a medium to heavy businesses thru the week and merely busy weekend and nights
during the night life of every individuals 
that are 18 years of age and older. Surely, there will be competition
around a busy district. Its simply better to work along competition such as
suggested in the industry of tattooing.

customer services is our number focus and goal to bring in the locals and
newcomers to the shop. The overall inspiration is to first grow in the
community and determine a loyal customer base before an expansion of future can
be planned out. We must follow in with up to trend that would register among
future current and clients. We need to be in accordance with the latest trend
of social media and upcoming ways of tattooing. 


Significant trends


have a thorough list of strong association among religion, stigma, taboo, and
specified groups linked to unconventional deeds. Enduring stereotypes based from
late 20th century principles have transformed the new age of millennials to
voice and envision art through the form of the body modification . Britain
tattoo pioneer Jesse Knight, a stuntwoman and a 20th century tattoo
artist, trailblazed the spotlight of 
tattoos in the public forum. According to Iqbal. Jesse Knight was born
in 1904. A daughter of a sailor, the 4 feet tall, circus performer and tattoo
artist started tattooing patrons at the age of 18 years old. By 1940 throughout
the mid-1960s, she became a widespread influence on upcoming artists in the


describes Americans of today’s age from the range of 18-25 to have at least one
tattoo. While being common among sailors, bikers, and prisoners in the last two
decades, the off-limit fashion of tattoo trend has turned contrary views of
today’s generation. A significant blend of TV reality shows like Miami Ink and documentary shows about
tattoo artists on popular channels like Viceland
have grown a liking amid millennials. After 6 years of validation of popularity
Miami Ink has developed new celebrity
status of tattoo artists and to newer shows like NY Ink and LA Ink, being
aired in 160 countries and giving it a growing popularity among a successful
venture for newer artists and shop owners to open and expand based on the
influential shows. This also brings tattoo fame and linkage into the world of
the web, sweeping across numerous platform such as Facebook, Instagram, and


has brought all sorts of ideas to trend new styles, and forms of tattooing such
as 3D tattoo. A form of tattoo art that is least popular among current artist.
But state and worldwide conventions are beginning to open up to the ideal due
to changing times by letting the public give its verdict on the contemporary
style among long-standing artist during a meet and greet at tattoo spectrum.



as been ag rowing industry since many TV reality shows have generate that
tattooing is not the old unthinkable and unacceptable fashion of the old days.
For it is worldwide accepted and here in the U.S. since2014, tattooing has
grown to a $1.65 billion industry. The tattoo industry must remain innovating
for it to continuing for growth. A new era of innovation is coming into the
world of tattoo. For technology plays an abide role for this to happen. The
idea of new tattoo as being a new type of digital ink for consumers. For its part
fashionable and part technology on your body. As Estes described about Brian
Litt a neurologist and bioengineer, in which entail that the new ways of
tattooing “it’s a perfect form technology.”


as late 2017 have grown to a $1.7 trillion mainstream industry that covers 100
million customers in the U.S. According to Hyken. People wants to feel good and
look good and tattoo brings that confident to go out there and get one. For
Artist known a factoring factor benefits them. And that is that they will come
back for more. For people are now well educated and feels safe in the field of
tattooing for they don’t care how much it cause for getting the latest fashion


and body art, in the U.S. has been a continuing popular industry since late
2014. An estimated market growth of 9.5% in 2014. With around 20,000 shops
opening per year will revenue $1.35 billion dollars. And according to IBIS as of December 2017, a revenue of $2billion with annual growth of
continuing at 9.2%. With 53, 584 plus employees and 47,519 businesses around
the U.S. Since, every tattoo shop differs from one another.


most tattoo shop can charge a $40-$60 fee for minimum size tattoo lasting an
hour, and a basic charge of $100-$150.lasting between 2-4 hours. For a full
session tattoo can go for $300and up that last 2-8 hours. For every shop will
make that determination depending on demographics.


success factors in the industry

There are many
contributing factors that have help evolved industry of tattooing. The most
obvious factor is the leading growth of technology overtime in the last
century. It has help tattooing business to networking across endless boundaries
throughout the country via television and computers. And the least and most
forgotten factor is the key characters of every individual that have come
across in the world of tattooing. Individuals as Joseph Banks, Martin
Hildebrandt, Jesse Knight surely contributed the roots and growth of tattooing.
For say without this gathering of innovators, contributors, and idealist that
envision of art to be laid on a body will never have transpired. In fact, the
world of tattoo has factor in a new industry of tattoo removal. Tattoo cosmetic
removal have grown at a 100% per year since the popularity of tattoos have come
into the fashion trend. “For its driven first and foremost by employment. According
to Aidin, a journalist of Although, 71% of employers don’t frown
on tattoos, but” it’s more of an issue for such occupations such as lawyers and

for the future stages of growth

Depending on the general geographic
location and the demographic of the populace. The world of tattooing mainly
could hinge on those factors. For a tattoo artist can make $1000 a day and make
at least half of the amount the next day. For an estimated 40,000 per year
salary base can differ from region to region. For tattoos tend to be higher in
New York and it will contrast to an artist in Florida. For a tattoo artist are
in similarity to a hairdresser at a hair salon . For their earning depend on
how many customers comes into the they serve. For they both occupation pays out
a flat rate of a monthly charge or daily earning for the shop.

goals and objectives


operational goals of this tattoo shop are to establish a premier location one
site after another throughout the city. Eventually, to establish a franchise
overall thru out the U.S. under one business name. For instance, the first shop
would open in Bremerton, then to Port Orchard and moving toward to Tacoma, and Seattle.
Alongside, is a plan to open a pop-up shop that can be mobile to develop a good
client base in Sturgis that create a long-term impact in developing of the
future businesses.


Generate customer awareness of new tattoo shop in the area.



A.  A request to the head of the Sturgis committee
to consent a mobile shop at a desirable location in the dates of August 3-12 in
the year of 2018. And to establish customer relationship among the vacationist.


B.  Establish relationship with ongoing businesses
that frequent the events and to secure their loyalty of sponsorship.


C.  Promote a relationship that can assist both
party to better one another from current and future undertaking.


Increase positive perception of tattoo shop for customer recruitment and
business proposal




A. Creating promo and bargain thru social media
that would benefit our brand of business


B.  Sample out free merchandise and raffle big
merchandise to initiate customer attraction 


C.  Expand business brand with charity tattoo for
lucky customer.




a well-known tattoo artist from the area


a day of free learn how to tattoo for a day lessons for future inspiring






Such effects  are to be considered for Sturgis appearance.

Truck rental, gas, food and other

Merchandise to sell and promote, and
equipment needed at jobsite.

Payment for guess artist and staff.


Cost of renting space at Sturgis for
mobile shop

rental truck to haul equipment and merchandise.

$100 Estimate at per day of space @
Sturgis =$1,200/ or for 12 days

(1) 20-foot U-Haul Truck @ $40 per day
plus $1.09 per day/mile plus (tax) = $550

Merchandise worth $300-$400

Tent $25/ day

Cost of misc. Items such as food, freeway tolls.

Cost of fuel $3.00/g. at 50gal

Food $100/12 days =$1200

Parking & tolls at $20 round trip

Round trip of 2300 miles

Total of $4,600

Total expense destination Sturgis and back home. $7,000









Turk, Sarah. “Tattoo Artists – US Market Research
Report.” Tattoo Artists (US) – Industry Research Reports | IBISWorld,

“Captain Cook, Sir Joseph Banks and tattoos in
Tahiti.” Royal Museums Greenwich | UNESCO World Heritage Site In London, 5 July

Hudson, Karen L. “What to Expect When Getting a
Tattoo.” LiveAbout,

“Process of tattooing.” Wikipedia, Wikimedia
Foundation, 24 Jan. 2018,

Lineberry, Cate. “Tattoos.”,
Smithsonian Institution, 1 Jan. 2007,

Iqbal, Nosheen. “Life at the sharp end: Jessie Knight,
Britain’s first female tattoo artist.” The Guardian, Guardian News and Media,
14 Mar. 2017,

Thobo-Carlsen, Mik. “How Tattoos Went From Subculture
to Pop Culture.” The Huffington Post,, 27 Oct. 2014,

Estes, Adam Clark. “The Freaky, Bioelectric Future of
Tattoos.” Gizmodo,, 6 Jan. 2014,

Hyken, Shep. “Customer Focus Inks Growth For Tattoo
Industry: Mario Barth’s Six Secrets.” Forbes, Forbes Magazine, 2 Oct. 2017,

Aidin, Beatrice. “Rethinking ink: How tattoos lost
their cool .” The Telegraph, Telegraph Media Group, 23 Jan. 2016,

Waxman, Olivia B. “Tattoo History in the United
States-How They Became a Thing.” Time, Time, 28 Feb. 2017

Branch, ESMD Classification Development. “US Census
Bureau Site North American Industry Classification System main page.” NAICS
Search, 2 Nov. 2010,
NAICS Search.