Strategic planning, contrary to what might seem, is not a simple business planning process. Its complexity lies mainly in that before drawing the vital project it is necessary to raise a series of crucial questions that can be answered, especially with the involvement of the executive levels of the organization, and that will give meaning to the strategic orientation adopted. :• What is the purpose, the mission of the business activity?• Where does this activity point or what is the business vision • What objectives do you want to achieve?The first phase of elaboration of the strategic plan is thus established: defining the mission, vision and objectives of the organization , of course with an updated diagnosis of the state of the company and its environment (sector, competition, market. ..), having an integral view of it and communicating the results of this first phase to the different corporate bodies, in order to achieve their commitment and participation in what will be the second phase in the design of the strategic plan: the elaboration of an action plan .In the action plan, they will appear, in a hierarchical order established in function of the objectives to which they serve, the actions that must be carried out to reach them respecting the vision and the mission of the business.It is not the first time that we insist on the importance of the Integral Control Panel (CMI) for the design, implementation, and monitoring of the development of the corporate strategy; On this occasion it is important to highlight, for what has been said so far, its role in offering a global and integral perspective of the organization, to design and forecast different possible scenarios, and the high possibilities it provides to effectively and efficiently communicate the strategic master lines to all levels of the company.The Balanced Scorecard becomes, therefore, an inescapable tool, essential to adjust the corporate strategy to the reality of the organization, to its real potentialities taking into account, at the same time, the possible scenarios that are open to it, something fundamental to be able to specify the actions that are considered most appropriate to achieve the proposed objectives .The advantages and benefits of the business planA business plan is an essential tool for those who want to carry on a business and to guide it as best as possible. It has all the information to assess the company and the guidelines that will be necessary to get it going. Besides, it has a large number of advantages that can be appreciated sooner or later, so it is essential to take care of its preparation take whatever time it takes.Some of the advantages offered by the business plan are:• It serves to “tell yourself,” to clarify before itself what you want to do and how it is good to know and focus on the objectives and goals of the business carried out• It is usually the most efficient way to start the business• Indicates the essential areas to control the market• It is very flexible and adaptable to the circumstances and at any time of the life of the business or company• It allows to detect needs and anticipate specific problems• It helps to make rational use of resources• Indicates how to participate more actively in the market that will enter• It serves as an orientation to keep track of what was expected of the business after the start-up• It allows imagining ideas, results, solutions, whatever is necessary, to transform them into the reality of the company• It will enable recognizing if the senses adjust to the fact and consider important aspects of the business• It serves as a schedule of activities to coordinate tasks according to the established times• It helps to coordinate several essential business factorsAbout Us:The planning business makes a projection of the life of the company in the future, but always taking into account the social and economic environment that surrounds it.
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