The kind of a problem. A consumer develops a

The Buying DecisionThe buying
decision process is the decision making process used by consumers about market
trades, before, during and after the purchase of goods or services.There are
further five steps of buying decision process.1)      Need recognition: Needs are the most important aspect which leads to buying
of products and services. Need in fact is a substance which provides a buying
decision of individuals, an individual who buys soda or a bottle of mineral
water identifies its need as thrust. However in such circumstances steps such
as information and evaluation of choices are generally missing. These two steps
are important when an individual buys expensive products or services such as
cars, laptops and mobile phones. Most decision making start with some kind of a
problem. A consumer develops a need or wants that they want to be satisfied.
The consumer feels like something is missing and need to address it to get back
the feeling normal. If one can control as the target demographically grows
these needs and wants, it would be an ideal time to promote them.   2)      Information search:  In the searching
phase we research about products and services that can satisfy our needs and
wants. It is a quick and easy way to find what we are looking for in most cases
recommendations from actual people instead of searching on internet is
preferred in these cases we have more of a trust factor with people than a
computer program. We also may have had a past experience in solving our problem
such experiences help us to make correct buying decision in this stage we also
begin pur risk management as people also remember their good or bad experiences
this way  an individual knows its need of
particular need or want and also tries to gather much information about it
through different sources e.g one might discuss it with friends, family members
and co-workers or through advertising sales men, newspapers and radio or  through a packaging of a certain product. This
way as the consumer identifies a need it starts searching about the information
related to the item in need. There are two principals that approach to searching,
“internal and external”. In internal the buyers already know about a specific
item that can satisfy its need, and in external the buyers is like direct
marketing two way communication people speak to others to gain information by
word of mouth or use other sources.   3)     
Evaluation of alternatives: After the
information research the next step of consumer buying process is evaluation of
alternatives consumer always choose complex process of evaluation and all
buying solutions.The degree of complexity is influenced by many factors. In which the most
important are:  ·        
past experience ·        
of making bad decision ·        
of  a product               The first aspect of evaluation
process is an identification of attributes.                The second aspect is the
consumer benefit and attributes.   4)     
Purchase decision: In purchase
decision process after gathering all the information about the best option of
the need based upon the standards they have selected for a product being
considered by the buyers must know that the it exists and identifies to be able
to satisfy the want and need. The criteria of buyers to choose between another
item or a service are the attributes of buyers considered to be very important
consumers also make purchase decisions using compensatory and non-compensatory
decision rules. Using compensatory rules the consumer finds important
attributes rates the alternative same product on each attribute and selects the
product with the highest range with the simple rule the buyers select a product
that is checked to have the highest and larger number of attributes. The
weighted improver is a more complex compensatory rule in which the relative importance
of each invention attribute is also factored into the choice. Therefore, the
buyers completes the more complicated task of computing a summated biased score
for each product on the salient attributes, and selects the invention with the
highest score. In non-compensatory decision rules do not balance all qualities
and determine whether the positives overshadow the negatives. Rather, if the
product does not take a minimum standard on an important feature, then it will
not be considered.    5)     
Post purchase behavior: Post purchase behavior is consists
of three major points Satistification, Dissatistification and Cognitive
Dissonance. Once the purchase has been made by the buyer the goal of a marketer
is not for one time consumer until it becomes a loyal customer. A bad buyer
removes all the expectations from the brand that will tarnish forever. On the
other hand one good buyer can lead to be a loyal brand consumer, the purchase
of a product is followed by the evaluators, they further refer to a consumer a
product analysis so that it is useful for the for the consumers and can give a
direct feedback to the brand. If the consumer believes they have more in
exchange than what was paid they will feel satisfied.

Dissatisfied consumers are not likely to use the same brands product or
to discuss it further with their friends and family members to in return market
as a word of mouth, this post purchase behavior is more likely to happen when
it is an more expensive purchase, the consumer may experience some regrets
whether to purchase or not .  

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!

order now