The reference of the time. In this modern era,

The only thing that remains “unchanged” is the change itself.
Change is the infinitely ongoing process with reference of the time. In this
modern era, many things which were not part of our origin or culture have now
become essential for us. By the adaptation of habits from other culture, the
improvement takes place and the changes are merged within. Globalization is the
main factor which has affected most in this never ending process of change.


In easy words, globalization can be define as the transfer of
ideas, knowledge, values, emotions, technology, economy and wealth, etc. on the
global platform in the way of changing or reshaping the cultural boundaries and
improvement for the necessity. For example, when we wake up morning we change
our t-shirt which is made in UK. We than use the Volkswagen car to go to market
that is made in Germany. We purchase electronics, spices, books, etc which are
made in South Korea, India and China respectively. It is only possible with the
help of globalization. Globalization affects on many different parameters like
goods and services, technology, business, financial and economical levels. On
individual or personal levels, it has affected by changing standard of living
and quality of living. As we all know that globalization has affected us
economically and politically, it has also affected socially on a way more broader
scale. With technology becoming fast and easily portable, people of different
parts of the world are interacting together. Today they can easily know each
other’s culture and tradition. So technology has made this world a smaller
place and makes the people come closer to know each other’s lifestyle and

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In general there are number of positive effects of globalization
on culture as not every good practice was born in one culture or civilization.
The world in which we live today is a result of several cultures coming
together. When people of one culture observe the flaws in their particular culture,
they start adopting the habits of the other cultures which are more correct or
suitable with the times. Societies have become larger as they have welcomed
people of other civilizations and backgrounds, creating a whole new culture of
their own. Traditions, Cooking styles, languages and customs have spread all
around the sphere due to globalization. The same can be said about movies,
musical styles and other art forms which have moved from one country to
another, leaving an impression on a culture which has adopted them. As people
from different cultural backgrounds interact more frequently, their prejudices
about each other can decrease as they learn from each other.


Some argue that globalization is negative as it will force
poorer countries of the world to do whatever the big and developed countries
tell them to do. Another viewpoint is that developed countries are the ones who
may lose out because they are involved in outsourcing many of the manufacturing
jobs that used to be done by their own citizens. Talking at some instance When
many cultures interact on a regular basis, though, one of the cultures can
become more dominant or integrated into another’s and threaten the other
group’s cultural traditions.  Many developing countries have not so
strict pollution laws than those in the developed countries. Increased
industrialisation and emission from factories located in the host countries and
emissions from transportation of goods are increasing pollution to the
environment. Agricultural lands are also lost in the process along with
wildlife and habitats.


Some refer to globalization as the intensification of global
interconnectedness, suggesting a world full of movement and mixture, contact
and linkages, and persistent cultural interactions and exchange. The
technologies of communication and transport have made economy more and more
mobile. Globalization can benefit individuals by allowing them to partake in
other, immigrant cultures, which may increase their aspirations. The rapid flow
of capital, people, goods and ideologies pulls the world together in a tight
net which may sometimes strangle the individuals it is meant to liberate. This
interconnectedness can be traced back to European colonialism, which began the
process of cultural homogenization across geographical boundaries.


Major number of countries has been affected by globalization
up to some extent which is beyond argument whether the countries are developed
countries like USA, Canada, United Kingdom, Germany, and Russia or the
developing countries like India,  Argentina, Egypt, Mexico,  Brazil,  Philippines,  Qatar, etc. The Impact of Globalization
has changed the way of life of people in major parts of Asia by changing their
traditional habits like food, clothing style, communication methods, rituals,
transportation, education standards, etc. However there is no question that the
West has also benefited from globalization. The United Kingdom and the United
States have seen huge increase in sectors like services, especially in
financial services. However, the accompanying income inequality is of a different
hue than in Asia. Younger and better educated workers located in cosmopolitan
urban centers such as New York and London has seen a phenomenal increase in
their income. On the other hand, older, less educated workers in the rusting
industrial belts of northern England and America have lost their jobs to
manufacturers overseas. Instead of jobs with good growth prospects enjoyed by
several generations in the past, the quality of jobs has deteriorated and there
is little hope among the rust belt’s working class that this situation can be turned
around. Germany has shown the way to creating high-end manufacturing jobs in a
rich-country setting. It has a great number of highly skilled work forces that
produces which are technology-intensive that generate a large trade. There is
little support in Germany for reneging on global commitments.


about the India, since the beginning India is known for diversity and prosperity
in its culture. It has one of the oldest civilization and culture in the world
yet Indian culture has the immense power to unite peoples together despite of
such diversity. India is a democratic republic and is divided into 26 states,
that each has its own government which is elected by the people living in it.
The keyword to describe India is diversity, regarding religion as well as the
language(s) and the population. India is a country containing over 1 billion
citizens which obviously involves big differences between people. English is the
major- and administrative language in India but there are 14 official languages
and a very large number of other dialects spoken. As the change is the law of
nature, more or less like two faces of a coin, the change has both the positive
and the negative impacts on Indian culture. As said, many different religions
are present in India. The many religions in India have had a great impact on
Indian culture. The dominant one is Hinduism (82% of the population). Besides
this, 6 other religions are represented in Indian society. However, the focus
would be on Hinduism in this paragraph because of the fact that the legacy of
Hinduism is very clear in India..Today Indians are moving to other parts of the
world for higher education and learning better technology. A girl is no more
restricted to home, and a woman to a housewife. Girls are also getting
opportunities for their better education and lifestyle, same as the boys. Old
traditions and rituals are changing every year. These changes are the roots for
the better society where the women have the same right as the men have.


about the marriages, the changes are visible. Now younger generation has
liberty to choose their life partner themselves unlikely traditionally their
parents used to find a marriage partner for them. Today if parents choose a
life partner for them then they allow their children to spend time with their
life partner for understanding each other and then perform the marriage
ceremony if both are comfortable and agree to do so. By doing this they gave
their children a better chance to have a better future. Younger generation now
have the freedom of choice in contrast with the old culture of Indian society
where parents were solely responsible for choosing life partner for their
children and less interferences were allowed. Indian food, clothing and
languages are varied with respect to different states.


food varies in its taste, but every food has its own nutrient value and every
region is specified and rich in its medicinal preparations with the home
remedies. Even the clothing varies in different states which is very much
particular in maintaining the dignity of woman. The varies cuisines from all
over the world though have different flavors to add, still the food ingredients
that have inflicted with much popularity are the junk food items which are
adopted from western culture. Globalization helped to adopt the dressing like
the suiting for the even though it is an inappropriate match for the Indian
type of climate.


dimension, individualism and collectivism, has been influenced by globalization.
n. The Indian manager who is interviewed on exactly this matter claims that the
youth is far more individualistic than before. Now a days the youth do not
focus on the goals of their family or an organisation, for instance. On the
contrary, they seem to focus more on their own goals. The traditional Indian
family is a so-called joint family where three generations live together and
the grandparents took care of the children during the day. This is still the
case – however, mostly in rural India. As a negative impact of globalization
and increasing mobility of the Indians, a better infrastructure and working
women, a nuclear family pattern seems to secure a foothold in contemporary
India. This can be one of the reasons why the youth in India has a changing
group mentality.