To implement the strategyof producing the new electric vehicles model, there must be someone who has theknowledgeable and expertise which has ability tounderstand mechanical concepts and processes easily, as well as use equipmentand tools in the profession. The engineer is the importance role in providing aset of plan to make sure the system is well operating and they must be able to think of new systems and new waysto work. In order to enhance their knowledge and skill, Produce could provide training programme by sending group ofelite company’s engineers to overseas for advanced study. There areseveral universities such as University of California in Berkeley andUniversity of Michigan. Both universities is rank of top 10 engineering schoolin the world, they will provide the skill such as· CreativeThinkingDuring the training period, the engineering will be educated in problemsolving, and that means finding new ways to apply existing knowledge. This willhelp to improve the trainer in fundamentalunderstanding, work with problem solving and motivate the creativity mind.· ComputerModelingBesides, trainer will be educated some computer modeling skill in school. Computermodeling is the creation and use of computer models to run simulations ofcomplex systems.
For example, the university will form the project team amongthe trainer to building the things such as formula one cars, dune buggies,satellites, robotic arms, etc so they can learn various type of software tools and understand electronicsand software.· CommunicationSkillsEngineering is very technical and relies on concise and accurate communicationamong colleagues. Sometimes, they have to communicate with people outside ofthe field, such as clients and sometimes the general public, who do not havetechnical background.
It is important that they must improve in translating theirspecialized knowledge to others people. Second, Perodua will spend the cost to hirethe researcher to do the study ofothers automobile industry and gatherthe information about the electronic car. The study will be focusing more on the automobile industry that develop theelectric car such as Mercedes which substitute with product. Recently, Mercedesdevelop the brand new Mercedes-Benz Electric Cars. It attracts many consumers’eyeball because of the design, good acceleration, quiet, stylish interior andnice slate of options. The reason to conduct the study is because we can learntheir strength and weakness, to getmaximum and efficient outputs, such as comparison techniques of Mercedes and tries to go beyond them to get the intentionof target customer.
The study must include the company background, problemstatement and also research framework to come out some questions such as · Are their electric car’s priceslower?Are their electric car’s has higher quality?Is their customer service highly regarded?Is their marketing material more engaging? Follow the questionsabove to recognized the problem, find out the information and collect the dataand solve the problems. In terms of price, the researcher found that theselling price of Mercedes-Benz Electric Carsis 40,895$ which equals to RM 160,960.97. It is not affordable for everyone topurchase, Perodua may learn from their weakness and come out the electric carwith economic price that can attract the people from middle high level incometo high income level to purchase. Lastbut not least, Perodua will implement the strategy by conducting the professionalmarketing research such as focus groups and questionnaires that provided withvaluable information about your competition. Market research consists ofsystematically gathering data about people or companies and then analyzing itto better understand what that group of people needs.
Theresults of market research, which are usually summarized in a report, are thenused to help Perodua to make more informed decisions about the company’s strategies,operations, and potential customer base. The market research can help us to understand ourcustomers and their preferences towards the electric cars.Besides, it help us to identify the opportunities to growand increase profits for example, our opportunity is we can promote our cars toothers countries Recognize and plan for industry and economic shifts and Monitorthe competition in your market. There are two market research methods we willuse to collect the data. Primary research is original information gathered throughpassing the survey form to respond to a specific question or set of questions.This information is normally gathered through surveys, observation, orexperimentation. Secondary research exploits existing resources like companyrecords, surveys, research studies and books and applies the information toanswer the question at hand. For example we canexamine sales receipts to find trends in the demand for electric car.
Thus,Compiling complaints can be a determine areas for improvement in customerservice, prices or products quality.