Trends definition varies, however the most relevant concept is: acts or behaviors undertaken by a large proportion of individuals in a society. Trends affect others differently; where some may follow the rest of the crowd, and others may avoid going with the majority of their peers. In order to understand the meaning behind trends and what exactly they are, it is necessary to examine examples of trends, including fashion and social trends. As well as how they have developed overtime. Fashion trends are the most prominent example of social trends. For example, many articles of clothing that were trending a few years ago, may not be as popular or known as they once were. This explains how there has been a major shift in trends within a short period of time. Problems going on in the world have an effect on trends. For example, ‘in 1950; the decade was marked by economic boom and a giant push towards consumerism, a trend that continues today. Once WWII came to an end, rationing became a thing of the past, as the availability and accessibility of several different types of fabrics became the norm.'(InterExchange)This shows us that there are many factors on how trends develop overtime.Fashion from the 1920’s, to today’s fashion have some major differences, and this is the same for each decade. Here are some examples of how fashion trends changed through the decades: In the 1920’s, the “flapper” became very popular and slowly became the ideal look for women. Women at the time began striving to look younger, unlike years earlier where women aimed to look older than their actual age. This was changed because of the implementation of the 19th amendment. As mentioned before 1950 was marked by economic boom that pursued towards consumerism that is still relevant today. In the 60’s and 70’s vibrant colors made an appearance, and the mod look became very popular, and as noted before there were people who did not want to follow others fashion choices that were very popular at the time. In the 70’s politics were no longer the main focus point, instead they focused mostly on themselves. The 90’s was mostly made up of a much more minimalistic way. The change in how people dressed throughout the decades shows that what was occuring at that point in time had some sort of effect on what the majority of society was wearing at the time. Trends are created by “trendsetters” who adopt the name by being very open to new innovative styles and will be the first to take on what is new. Mostly trends are started by celebrities, that being because of their many followers. With a following they are able to try out new styles and are able to see the reaction from the public. Trends happen because others either appeal to the fashion itself, or the person who has started the trend. This is how celebrities play a major role in how trends evolve and if it will be taken on by society or denied. Social trends can be defined by breaking down both “social” and “trends”. Social is “relating to society or its organization” according to Merriam Webster. Trends is defined as “a general direction in which something is developing or changing.”(“Trends”) Social trends are very influenced by the use of technology, including social media such as: Instagram, Snapchat, Twitter, ect. A trend is where social influences cause changes in style and taste. Trends that last only a short amount of time are called fads. The main difference between fads and trends is the amount of time each last. A trend may last years where as a fad only lasts a month. Trends and fads don’t always have to do with fashion, it can also include things like: what people eat, or what people like to watch on television. (Trend Forecasting) Social aspects play a major role in how we develop as an individual. One might ask themselves, if they are the one to shy away from trends and follow the crowd; or stay up to date on the fast growing influences brought on by society. We live a complex world where we base decisions on how you want others to see you. The science behind why people follow a crowd just goes to show how much influence others have on people. A control group of 37 was also conducted and involved each participant giving their responses with only an experimenter in the room. “In all, 37 of 50 subjects went along with an ‘obviously erroneous’ answer at least once, and 14 of them went along on more than 6 of the ‘staged’ rounds. Less than one fourth of the experimental subjects stuck to their original answer each time. Studies conducted on the reasoning behind trends and how they occur.” (Bauer) Solomon Asch, a psychologist had also concluded that the side with majority of individuals influenced whether or not a person would give in and follow the rest of the crowd. For example, Asch studied subjects concerning political beliefs, and the subjects were more likely to conform to opposing groups of three or more. Asch also found that once allowing subjects to either say their answer allowed or write it down, majority chose to write their answers down compared to the original experiment. This suggests that fear of what others might think had a strong influence on how the subject answered the said question.(Bauer) Trends start based on many different reasons, that being social and physical aspects that determine what the trend may be. Trends affect others differently; where some may follow the rest of the crowd, and others may avoid going with the majority of their peers. In order to understand the meaning behind trends and what exactly they are, it is necessary to examine examples of trends, including fashion and social trends. As well as how they have developed overtime. Works Cited”Q & As on Trend Forecasting and the Trend Process.” Trend Forecasting – Understanding Trends, www.henrikvejlgaard.com/?id=161.Bauer, Roxanne. “The things we do: why we follow the crowd… and why we don’t.” People, Spaces, Deliberation, 16 June 2015, blogs.worldbank.org/publicsphere/ic4d/things-we-do-why-we-follow-crowd-and-why-we-dont.”American Fashion Through the Decades · InterExchange.” InterExchange, www.interexchange.org/articles/career-training-usa/2015/09/24/american-fashion-through-decades/.Thorpe, JR. “Where Do Fashion Trends Start? Why People Care About What’s In Style, And What It Really Represents.” Bustle, Bustle, 22 Dec. 2017, www.bustle.com/articles/94811-where-do-fashion-trends-start-why-people-care-about-whats-in-style-and-what-it-really.”Trend.” Merriam-Webster, Merriam-Webster, www.merriam-webster.com/dictionary/trend.”Social.” Merriam-Webster, Merriam-Webster, https://www.merriam-webster.com/dictionary/social
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