What role does the media play in highlighting environmental concerns and shaping decision-making? Environmental concern is key debate of 21st century as it appears to be one of the most serious challenges facing mankind. Media has become the main platform that create connection and provide access for people across the globe and through this way of communication, it allows information to travel faster and even further among the greater audience. It points out to the importance in the role of media when it comes to the issues of environmental concern. However, not everything on media is utterly neutral. Media outlets are businesses, they are created relying on their profits from serving the interests of the elites such as multinational cooperation’s, governments and during some presidency in relation to its political economy (Graber and Dunaway 2018).
For this reason, the essay will be looking at this theme of exploring the relationship between the environment and media in regard to the role that the media has in highlighting environmental concerns specifically on climate change and how it influences the decision-making along with the support of theories such as Manufacturing Consent, CNN effect and Green Theory. In doing so, this essay will argue that the media works as a tool controlled by the elites, framing climate change for their own benefits rather than the neutrality in the role of media and its profession to deliver reliable information to any audience in the society as a whole. It is essential to be well aware of the science behind the climate change in order to build up understandings of its issue and the significant role media has concerning this environmental issue.
“Anthropogenic climate change is the most significant verifiable threat facing humankind in the twenty-first century, with the potential to create death, disease and extinction on an alarming scale.” (Boyce and Lewis, 2009, p.3). Human activities are being seen as the main factor that increase heat-trapping gasses over the past decades known as greenhouse effect due to the increase in the carbon dioxide concentration that is simply the core feature causing warming since the beginning of the industrial era in the mid-1700s mainly due to the burning of fossil fuels including coal, oil, natural gases and deforestation (US Global Change Research Program, 2009, p.
13-15). The contribution from human activities from the past until today is what worsen the environment. It is what accelerated the progress that bear the possibilities in the future to hurt humanity and yet climate change still does not receive enough attention from media, although it is being one of the most global concerning issues nowadays. References Boyce, T. and Lewis, J., 2009.
Climate Change and the Media. 1st ed. New York: Peter Lang Publishing.
U.S. Global Change Research Program, 2009. Global Climate Change.
Global Climate Change Impacts in the United States online, p. 13-15. Available via: https://www.climatecommunication.org/wp-content/uploads/2013/04/climate_impacts.pdf accessed 28 January 2018.
Graber, A.D. and Dunaway, J., 2018. Mass media and American politics eBook. 1st ed.
California: SAGE publications.