You have the bestwebsite and pouring comments, but there is one element that is disturbing you!How do I convert window shoppers to real buyers? How can I turn the leads tocustomers and retain them for a long time? The era of digital technology is allabout catering the right service. Shopping for products to online servicehappens on a mere tap. Let us see how wecan turn the probable buyers to sure buyers.· Offers That AreIrresistibleYou know theshopper has an eye on your make up products. Somewhere down the line, she isanalyzing with other sites. Meanwhile, you capture this moment and offer hersomething alluring. Give her 10% off on shopping now!” and see thedifference.
You have to entice the window-shopper in such a way that there isno other option but to go to your website. · How About ASample DeliveryTheseexpenses are going to be in your books of accounts under advertisementcategory. So no, you are not at a loss, when you are ready to deliver a samplefor free.
Understand the psychology of a shopper. There are two to threewebsites which are open, and the shopper is perhaps comparing all the products.Therefore when you give an option of offering a free sample delivery, you haveearned yourself few brownie points. The sample is going to be the Ace card thatwill do all the magic. · Make Your PageResponsiveEasy poesyis the generation. Most of the surfing is done lying down with mobile in thehands. Therefore, it becomes imperative for a seller to make his pageresponsive.
Make your page simple to understand. Make the loading time lesser.Avoid unnecessary advertising deals on your site that may hamper the loadingtime. Remember, shoppers hardly can wait for nanoseconds to upload. It has tobe in lightning speed that the loading of the page must take place. A shopperwho would like to do online recharge or book tickets for a vacation, itmust be complacently simple.
· Use Live Chat BoxThe morepersonal touch to a website the better is the prospects. When there is a livechat box, it becomes easy for the window shopper to ask questions. Directing tothe page of FAQs or about return policies or payment policies, these are fewelements that a browser would like to see. Thus, go live and help the browserwith your service. For instance, ‘we accept PayPal’ or ‘get 15 days trialdeals’.The client ought to fall in love with your website and in turn, goshopping.
· Give Deals AndDeadlineMassive saleon Amazon or all products to go away at 50% discount or get free DTHrecharge coupons, wow does that excite you? If that does for you, it willbe a prospect too. So be it. Give deals that are compelling, and there is noway a shopper would like to escape from.
· Change The StyleAs Per SeasonValentine’sDay is around the corner. It is an excellent time to tap people with alluringoffers and products. Converting your page as per the season is essential.
Abrowser is always on the run to look for new. If the same old page opens, thereis a high level of irritation that pours in. Thus, if the whole world iscelebrating Thanksgiving Day, you should also have similar products or serviceson the move so that you do not lose the opportunity. · StrategizeRome was not built in a day, and so is the case withwindow shoppers. You cannot expect an overnight miracle to take place where allthe window shoppers are head over heels for your services or products. You haveto strategize.
Think about the elements that may bother customers. Give them acontent that they are looking for. Thereafter navigate the website link throughinbound marketing tactics. You are sure to pull the crowd towards you.
· Use EmailMarketingThis serves aptly for some reasons. First of all,they are personal. Customers love being acknowledged or being made feelspecial.
It is this moment when you can tap them at the earliest. Mails like”Hello Sharon, we thought you wouldlike to go to Georgia this vacation, click here to get the offer”. Sharon,who has been browsing your site to see some deals on Georgia, has finallydecided with your offer. You have cracked the code now!FinalThoughtsNobody knowsyour website as well as you do. Keep it simple, keep it interactive.
There isno way that you can let your window shoppers go away. You got to go that extramile to make your audience glued to you.HappySelling J